As the e-commerce industry is still growing, there are several trends that define its further development. First, AI is transforming the customer experience through the provision of recommendation services and improving the customer service via chatbots. This technology assists companies in identifying consumer behavior and modify their products and services to meet the consumers’ needs.
Secondly, social commerce is on the rise and Instagram and Tiktok are the most popular platforms that enable consumers to shop directly. This trend helps brands to target the young audience successfully.
Also, the focus on sustainability is on the rise given that the consumers are now more conscious of the environment and the products that are friendly to it.
Finally, mobile commerce is still important where a large part of the sales are made through the smartphones. Thus, tracking these trends, companies will be able to develop and succeed in the environment of the e-commerce market in 2024.
